Experimental Division
These creations explore innovative ideas or strategies to reflect on real-world experiences, generally targeting specific groups of people. All designs are fictional.
Click on the image to open the prototype
01 Product Page REDESIGN
The page strategy was to present the product through use cases, instigating visitors to imagine themselves using it. It prioritized transparency, showcasing the delivered results rather than focusing on describing its features_
It was based on the concept of Jobs-To-Be-Done and the use of “Persuasive Imagery,” used in advertising by companies like Coca-Cola and McDonald’s to evoke a positive, memorable emotional association to the brand (Haier).
02 MULTIPLATFORM APPLICATION
Office space rental for individuals seeking a quiet environment for remote work with access to high technology or for small teams looking for collaboration space.
The design aims to be user-friendly while providing various means for users to personalize their experience with the physical service.
Vectorized logo created by Amiri, @pixelamiri
04 HERO SECTION
05 IDENTITY REDESIGN
Enjoir is an emerging Brazilian “coffee chain” that serves a range of nutritional shakes and non-caffeinated drinks, offering a more flavorful experience to support athletes and enthusiasts with their diet and reward their best performance.
With unstable growth since 2020, the two founders wanted to enrich the brand’s strategy and identity to transmit the value they put on the almost artistic combination of ingredients.
I also participated in the redirection of the business strategy, collaborating in a SWOT reanalysis, segment analysis, competitive analysis, and market penetration strategies.
06 hERO SECTION
Landing page for florist e-commerce with a brand identity that romanticizes elegance, minimalism, and an artistic “handmade” aesthetic.
08 PRODUCT PAGE
A page dedicated to communicating the values of a monitor (AOC) beyond its price, showing its exclusive features and technologies to a corporate audience.
10 FICTIONAL PRODUCT PAGE
Redesign of a product page (Microsoft) to highlight the key features of the fictional product and its integration with the Microsoft 365 services network and Cortana (AI assistant).
Product concept created by Jonas Daehnert, @PhoneDesigner