I dedicated myself to OOP and front-end development for 2 years until I recognized an even greater fascination — contextualizing the complexity of everyday problems and designing the synergy between people and technology to solve them.

I continue to specialize in User Experience and User Research to find ways to solve real problems correctly and enable product growth through differentiation, from the value proposition offered to people to the post-purchase experience.

My other interests go beyond Design but remain in the technology and creative industry, where I am captivated by potential emerging technologies, such as IoT and AR/VR, Brand Strategy, Illustration, and Hardware.