William M., A Product Designer inspired to contextualize everyday problems and design the synergy between people and technology to solve them.
Steady* →
Steady* was created to assist people in the development of healthy habits through information, planning, daily recording, and stimulating introspection.
After research and interviews, I began improving prototypes to find a scalable solution based on usability tests with volunteers.
Fiber.co →
Fiber. is a clothing company aiming to attract visitors’ attention to its new collections and increase eCommerce conversion by 1.5x to scale its new sustainable production.
I had the challenge of conducting a UX audit with a limited budget and a lack of user data. To conclude, I evaluated the most efficient design through an A/B Test.
Some of the ideas I seek to make tangible are also published here. Do you want to see it?
I use these creations to explore innovations or strategies and reflect on the experience of using them in the real world, generally designed for specific groups of people.