Experimental Session

This is a page dedicated to my creations, which may lack in-depth research, industry knowledge, or multiple explorations. All designs are fictional.

Click on the image to open the prototype

01 Product Page REDESIGN

The page strategy was to present the product through use cases, instigating visitors to imagine themselves using the product. It prioritized transparently showcasing the delivered results rather than focusing on describing its features.

It was based on the concept of Jobs-To-Be-Done and the use of “Persuasive Imagery,” used in advertising by companies like Coca-Cola and McDonald’s to evoke a positive, memorable emotional association to the brand (Haier).

02 MULTIPLATFORM APPLICATION

Office space rental for individuals seeking a quiet environment for remote work with access to high technology or for small teams looking for collaboration space.

The design aims to be user-friendly while providing various means for users to personalize their experience with the physical service.

Vectorized logo created by Amiri, @pixelamiri

03 HERO SECTION

Landing page for a seller of AR/VR products for business solutions or for individual use.

The page focuses on converting professionals with flexible purchasing methods and presenting "social proof" by showing which clients have chosen the company.

03 HERO SECTION

Landing page for a seller of AR/VR products for business solutions or for individual use.

The page focuses on converting professionals with flexible purchasing methods and presenting "social proof" by showing which clients have chosen the company.

03 HERO SECTION

Landing page for a seller of AR/VR products for business solutions or for individual use.

The page focuses on converting professionals with flexible purchasing methods and presenting "social proof" by showing which clients have chosen the company.

04 INSTITUTIONAL WEBSITE

Hybridge is a global consultancy offering R&D services for software and hardware, operational automation, Machine Learning, cybersecurity, and more.

I focused on showcasing the tremendous impact of the company in the various sectors it operates in and presenting its collaborative and innovative workflow to potential clients.

05 IDENTITY REDESIGN

Enjoir is an emerging Brazilian chain of “cafeterias” that serves nutritional shakes and non-caffeinated drinks in a more flavorful and appropriate experience to reward athletes and enthusiasts for their best performance.

Enjoir is an emerging Brazilian chain of “cafés” that serves nutritional shakes and non-caffeinated drinks in a more flavorful and appropriate experience to reward athletes and enthusiasts for their best performance.

With unstable growth, the two founders of Enjoir chose me to enrich the brand’s strategy and identity to transmit the value they put on the almost artistic combination of ingredients.

I also participated in the redirection of the business strategy, collaborating in a SWOT reanalysis, segment analysis, competitive analysis, and market penetration strategies.

06 hERO SECTION

Landing page for a florist e-commerce with an elegant, minimalist brand identity and an artistic “handmade” aesthetic.

07 INTRANET SOFTWARE

AI to assist pharmacists in evaluating prescriptions, drug interactions, and overdoses according to each patient in the clinic or hospital.

07 INTRANET SOFTWARE

AI to assist pharmacists in evaluating prescriptions, drug interactions, and overdoses according to each patient in the clinic or hospital.

07 INTRANET SOFTWARE

AI to assist pharmacists in evaluating prescriptions, drug interactions, and overdoses according to each patient in the clinic or hospital.

08 PRODUCT PAGE

A page dedicated to communicating the values of a monitor (AOC) beyond its price, showing its exclusive features and technologies to a corporate audience.

09 FUNCTIONALITY INTERFACE

Canvas aims to reduce software switching and increase the quality of team collaboration in one place (Notion).

09 FUNCTIONALITY INTERFACE

Canvas aims to reduce software switching and increase the quality of team collaboration in one place (Notion).

09 FUNCTIONALITY INTERFACE

Canvas aims to reduce software switching and increase the quality of team collaboration in one place (Notion).

10 FICTIONAL PRODUCT PAGE

Redesign of a product page (Microsoft) to highlight the key features of the fictional product and its integration with the Microsoft 365 services network and Cortana (AI assistant).

Product concept created by Jonas Daehnert, @PhoneDesigner